Onward NRV ran a digital manufacturing marketing campaign during the month of October to celebrate national manufacturing month. The campaign’s purpose was to educate potential candidates about the hi-tech and rewarding opportunities in the manufacturing industry in Virginia’s New River Valley.
The manufacturing campaign focused on reaching adults, college students and high school students that were in a 3-5 hour driving radius of the NRV. This initiative used paid advertising through Facebook and YouTube to promote the manufacturing industry through the following videos: MFG Jobs in the NRV: Find Your Career; MFG Jobs in the NRV: Making Ideas Reality; and MFG Industry Hub in the NRV. Onward NRV also utilized a new manufacturing carousel ad in the campaign.
The manufacturing campaign generated the following results:
- Total Impressions: 787,899
- Total Reach: 404,104
- Total Engagement: 40,759
- Total Video Views: 242,971
- Total TheNRV.org/MFG Website Visits: 1,690
Running digital marketing campaigns aligns with Onward NRV’s 5-year strategic plan goals to attract and retain world-class talent in the New River Valley. Explore Onward NRV’s 5-year strategic plan here.
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”
Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.