Onward NRV celebrated Manufacturing Day 2021 by running a digital marketing campaign throughout the month of October. Manufacturing Day is an initiative that takes place across the country on the first Friday in October. According to the Manufacturing Day website, it “helps show the reality of modern manufacturing careers by encouraging thousands of companies and educational institutions around the nation to open their doors to students, parents, teachers and community leaders”.
Onward NRV’s digital marketing campaign promoted the NRV manufacturing industry to adults living within a three-hour driving distance of Virginia’s New River Valley. The goal of the campaign was to attract and retain talent in the region by promoting the available manufacturing jobs in the NRV.
Over the course of the month, the campaign reached 336,595 people a total of 579,597 times. In addition, 184,694 people viewed one of the three NRV manufacturing videos used in the campaign and 55,233 people either liked, commented, shared, or clicked on an advertisement. 2,010 people visited TheNRV.org/MFG to learn more about manufacturing in the region and to explore job openings.
Watch the NRV manufacturing videos used in the campaign here.
Learn more about manufacturing in Virginia’s New River Valley here.
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small-town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”
Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.