Onward New River Valley recently celebrated Manufacturing Day 2020 with a two-week digital marketing campaign. The campaign took place from September 28th to October 9th.
Onward NRV’s goal for the campaign was to celebrate the impact the manufacturing industry has on the economic vitality of the region. In addition, the organization wanted to raise awareness about types of manufacturing jobs available in the NRV and dispel common misconceptions that people have about manufacturing. Onward NRV promoted three videos about manufacturing on the Virginia’s New River Valley social media channels.
Over the course of the two-week campaign:
- The videos reached 130,111 people
- 91,770 people viewed the videos
- 831 people liked, shared, or clicked on a video
- 251 people visited TheNRV.org/MFG website to learn more about manufacturing in Virginia’s New River Valley
Watch the videos highlighted in the campaign below:
Manufacturing Industry Hub in the NRV
Home to 149 world-class manufacturing companies in automotive, motion control systems, materials, and chemicals, Virginia’s New River Valley is an “International Hub” for advanced manufacturing. Learn more at TheNRV.org/MFG.
MFG Jobs in the NRV: Making Ideas Reality
Over 12,000 professionals are “Making Ideas Reality” every day in Virginia’s New River Valley through engaging and intellectually challenging careers in advanced manufacturing. Find Your Career at TheNRV.org/MFG.
MFG Jobs in the NRV: Find Your Career
Manufacturers in Virginia’s New River Valley pay, on average, $58,184 per year and offer a variety of career paths. With 100+ active job openings through local manufacturers, it is a great time to “Find Your Career” in the NRV. Find yours at TheNRV.org/MFG.
Learn more about National Manufacturing Day here.
Learn more about manufacturing in the NRV at www.theNRV.org/MFG.
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small-town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”
Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.