Onward NRV recently promoted tech jobs in Virginia’s New River Valley during the month of June through a digital marketing campaign. Onward NRV’s goal of the campaign was to capture the attention of people working in the Tech Industry who were looking for a better quality of life. The campaign concentrated on the top ten states that Forbes.com said people are leaving with the expectation of drawing them to the New River Valley.
The campaign focused on the unique aspects of the Tech industry in the NRV by using the following videos: “Tech in the NRV: Industry Hub”, “Tech Jobs: Find Your Career”, “Tech Jobs: Work Hard. Play Hard.”, and the “NRV Regional Video”. The videos were promoted on Virginia’s New River Valley social media platforms and YouTube channel.
The results of the digital marketing campaign are below:
- Total Impressions: 584,618
- Total Reach: 364,618
- Total Engagement: 14,300
- Total Video Views: 188,176
- Total TheNRV.org/techjobs website visits: 1,671
The digital marketing campaigns are a part of Onward NRV’s 5-year strategic plan to attract and retain world-class talent in Virginia’s New River Valley.
The Tech/IT industry thrives in the New River Valley where opportunities are abundant, and creativity is embraced. From the beautiful scenery to the eclectic mix of small towns and world-class universities, it’s not hard to see why tech professionals are choosing to live and work in Virginia’s New River Valley. Explore why the NRV is ‘a natural fit’ for professionals here.
Watch Onward NRV’s tech videos here.
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”
Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.