May 2023 Manufacturing Campaign Reaches 400,000+ People

Onward NRV ran a digital talent marketing campaign promoting manufacturing jobs in the NRV during May 2023. The main goal of the campaign was to educate potential candidates and promote job opportunities within the manufacturing sector in Virginia’s New River Valley. The campaign also highlighted how employees of NRV manufacturers have high-tech, engaging careers. Onward NRV targeted the attention of potential employees who live within a 3-hour radius of the NRV including adults, college students, and high school students.

Onward’s manufacturing campaign was very successful and reached 420,443 people. 337,284 people viewed one of the three NRV manufacturing videos throughout the course of the campaign. In addition, 2,472 people visited to learn more about manufacturing in the region.

The NRV’s Advanced Manufacturing industry is home to many international companies. Manufacturers in the region have the advantages of a strategic location with easy access to Interstate 81 and a loyal, highly skilled workforce. Learn more about manufacturing in Virginia’s New River Valley here.

Watch the NRV manufacturing videos used in the talent campaign here.


Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

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