Virginia’s New River Valley had a blast tailgating the Virginia Tech homecoming football game. The set up was visited by an estimate of over 2,000 people, plus there were an innumerable amount of impressions of the new NRV brand. Branded materials included the tent, table cover, stickers, t-shirts, spinner wheel, signs, corn hole boards, and more.
The purpose of the tailgate was to increase visibility of the new NRV regional brand and to help attendees understand that the NRV is more than just a college town. Onward NRV sought to specifically reach Virginia Tech alumni who are aware of VT campus, Blacksburg, and the immediate surrounding area and expand their attention to the entire region. We want to connect with alumni so they know more about the broader spectrum lifestyle amenities and business opportunities in an area they already love, and they know who to contact for more information.
The Tailgate was located on Cassell Drive off Beamer Way — the perfect spot to stop by on the way to Lane Stadium. Onward staff and volunteers gave away 500 pom-poms, 450 t-shirts, and tons of candy and NRV stickers. Over 350 people signed up for the New River Raffle after spinning our mini wheel of fortune to win extra NRV goodies like t-shirts, pom-poms, and candy.
Thanks again to all of our volunteers and allies who stopped by to support Virginias New River Valley and the mission of Onward NRV. A special thank you to our partners from Montgomery County, Town of Christiansburg, Floyd County, Giles County, and the Virginia Tech Corporate Research Center. Thank you to Obis One, Spindrift Local Wear, Holiday Inn NRV, The Blacksburg Partnership, and Phoenix Hardwoods.
Virginia’s New River Valley: For those searching for a beautiful place to live and do business, Virginia’s New River Valley provides both an eclectic small town atmosphere and an innovative, collaborative business community with a loyal, highly skilled, and educated workforce. Offering the best of both worlds – magnificent mountains, cutting-edge research, arts, entertainment, and education – it’s A NATURAL FIT.
Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.