Onward 2028 Strategic Plan Goal 3: Marketing

Onward NRV takes a comprehensive approach to regional economic development and is dedicated to promoting Virginia’s New River Valley (NRV) as a great place to live, work, and do business.

Through their Onward 2028 five-year strategic plan, Onward is implementing initiatives to ensure that the NRV remains a competitive destination for business and people. The new five-year strategic plan focuses on (1) Talent, (2) Business, (3) Marketing, and (4) Regionalism.

The third goal is to market the NRV as a competitive destination for talent and companies. Onward will accomplish the goal by the following strategies:

• Cultivate the NRV regional brand
• Promote regional business advantages
• Promote the livability story of the NRV

For more information about Onward NRV’s 5-year strategy and their goals visit here.

To join the movement of Onward NRV, contact Director of Business Engagement Samantha Livesay. (samantha@onwardnrv.org)

Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.