Onward NRV Launches Onward 2028 5-Year Strategic Plan

Onward NRV launched their 5-year strategic plan on July 1st. The plan, called Onward 2028, supports Onward NRV’s mission to attract and retain world-class jobs, investment, and talent in Virginia’s New River Valley. It is a roadmap for new business attraction, talent retention and attraction, and ensuring the New River Valley remains a competitive destination for businesses and people.

Over the next five years, Onward will execute four main strategies to stimulate economic growth, new jobs, and capital investment in the region.

  • Talent | Attract and Retain Talent to Support Regional Growth
  • Business | Attract and Grow Business to Stimulate New Jobs and Investment
  • Marketing | Market the NRV as a Competitive Destination for Talent and Companies
  • Regionalism | Strengthen the Connectedness of the Region

Onward NRV’s fundraising campaign, Onward 2028: Join the Movement, has generated funding to help the organization reach these objectives over the next five years. With a total of 76 current pledges and raising 78% of their private-sector goal, Onward NRV is continuing to make progress toward completely funding the initiatives in the Onward 2028 five-year strategic plan.

For more information about how you can join the movement and become an investor in Onward NRV to make an economic impact in Virginia’s New River Valley, please contact Samantha Livesay, Director of Business Engagement, at samantha@onwardnrv.org.


Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

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  1. […] Onward NRV was recently featured in an article from The Roanoke Times for their fundraising initiative, Onward 2028: Join the Movement. […]

  2. […] the Virginia Economic Development Partnership (VEDP) , and other stakeholders to see their new strategic plan become a […]

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