Onward NRV Welcomes Ian Littlejohn as Marketing Manager

Katie Boswell, Executive Director of Onward New River Valley, has announced the appointment of Ian Littlejohn to the position of Marketing Manager effective February 14, 2022. Ian will manage the branding, websites, and social media platforms for Virginia’s New River Valley and Onward NRV; promote the region as a premier destination to live, work, and do business; and forge marketing related partnerships for the organization.

Ian Littlejohn Headshot

Ian Littlejohn

“The Onward NRV team is excited to have Ian on board as our new Marketing Manager,” said Boswell. “His marketing experience and his passion for Virginia’s New River Valley will allow him to contribute greatly to the economic development of our region. He is truly a natural fit for our organization.”

Ian was born and raised in Colorado but arrived in the New River Valley by way of Delaware with his wife Jess and their 4 children. Ian was the Director of Business Development for a defense contracting firm prior to moving to Blacksburg. Looking to connect with the community, Ian began working as the Director of the Blacksburg Farmers Market in early 2015.

With Ian at the helm, the Blacksburg Farmers Market has become one of the most popular weekly destinations in the region. Ian attributes this success, in large part, to the development and successful implementation of the market’s promotional strategy. In his spare time, Ian enjoys exploring the region, taking advantage of the NRV’s copious outdoor activities, gardening, and playing guitar.

“I am honored to have been selected to serve as Onward New River Valley’s Marketing Manager,” said Littlejohn. “I am looking forward to working with the Onward team to highlight and promote the economic opportunities this diverse region has to offer.”


Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

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