Onward NRV Livability Campaign Reaches 400,000+ People

Onward NRV Livability Campaign Reaches 400,000+ People

Onward NRV conducted a month-long digital marketing campaign in July 2021 that advertised Virginia’s New River Valley to remote workers. The purpose of this campaign was to promote the region as an ideal place to live for remote workers and to raise awareness about the region’s abundant outdoor amenities. People living in major metros east of the Mississippi River which have a high concentration of remote workers were the audience for this campaign.

The digital marketing campaign featured Onward NRV’s “NRV Outdoors: Find Your Escape” video, which highlights the region’s many outdoor amenities in a fast-paced, high-energy format.

If you can work from anywhere, why not here? People choose to live and work in Virginia’s New River Valley, and it’s not hard to see why. Find Your Escape and learn more at TheNRV.org/live-here.

Here are the results of the month-long digital marketing campaign:

  • The campaign reached 407,658 people with a total of 564,300 impressions
  • 127,477 people viewed a video from a campaign post
  • 31,940 people engaged with a post, with 31,940 clicking on a post and 251 liking, sharing, or commenting on a post
  • 1,385 people visited TheNRV.org/live-here to learn more about living in the region
  • Learn more about Onward NRV’s previous digital marketing campaigns here.

    Explore the benefits of living and working in Virginia’s New River Valley here.


    Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small-town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

    Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

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