Onward NRV presented its award-winning regional branding initiative for Virginia’s New River Valley during the International Economic Development Council’s (IEDC) “Extreme Makeover, #EconDev Edition” webinar on October 21, 2021.
During the presentation, Director of Marketing Katie Boswell gave an overview of the region and shared the story of the rebranding process for Onward NRV and Virginia’s New River Valley. She showed the “Virginia’s New River Valley” regional video and the “Tech Jobs in the NRV: Find Your Career” videos with participants as examples of how to use branding as a tool for community placemaking. Both videos are featured below.
Boswell was grateful to have the opportunity to share the NRV regional branding with economic developers from across the country. “The branding for Virginia’s New River Valley is one of many initiatives Onward NRV has completed through its five-year economic development strategy for our region. I was honored to get to share about our organization and our branding with leaders in the economic development field,” she said.
Learn more about the regional branding initiative for Virginia’s New River Valley here.
Visit the NRV YouTube channel and watch all Onward NRV’s regional videos here.
Explore TheNRV.org and learn more about the region here.
Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small-town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”
Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.