Summer 2023 Livability Marketing Campaign Reaches 357,000+ People

Onward NRV recently promoted the livability of Virginia’s New River Valley through a digital marketing campaign from May 15th – June 15th. During the campaign, Onward NRV specifically marketed to people living in larger cities close to the NRV.

The message of the campaign was that the NRV is a great place to live and work because of the easy access to outdoor amenities. The campaign highlighted the region’s connection to nature and the great outdoors by using Onward NRV’s “NRV Outdoors: Find Your Escape” full length video and smaller video clips that included paddleboarding, trail running, mountain biking, and fishing.

The results of the campaign are below:

  • Total impressions: 687,987
  • Total reach: 357,268
  • Total Engagement: 39,353
  • Total Video Views: 156,300
  • Total Website Visits: 3,057

The digital marketing campaign is part of Onward NRV’s 5-year strategic plan to attract and retain world-class talent in Virginia’s New River Valley.

With access to the Blue Ridge Mountains, the New River, the Appalachian Trail, Claytor Lake, and a variety of other attractions there is always a place to find your escape in the NRV. With breathtaking views, the outdoors in the NRV provides the perfect place to recharge and relax. Explore why the NRV is a ‘natural fit’ here.

See Onward NRV’s “Find Your Escape” video here.


Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.”

Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.

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