Onward NRV 2018 Holiday Mailer Campaign

It’s the holiday season! For Onward NRV that means it’s time for holiday mailers. There are 100 holiday packages from Onward NRV being delivered throughout the U.S. and internationally this week. The mailers are a marketing campaign targeted toward top site consultants all over the world and partners at the Virginia Economic Development Partnership. The mailers included:
  • Virginia’s New River Valley hot/cold tumbler filled with chocolate
  • Red Rooster Coffee
  • Forbes article naming Red Rooster one of the best coffee roasters in the US
  • Holiday card from Onward NRV
  • Information about Virginia’s New River Valley
The goal of the campaign was to tell the story of Virginia’s New River Valley by promoting it’s assets, while also encouraging site selectors to learn more about the region and ultimately come for a visit.

The mailers have already received awesome support!

“Just received the coffee and chocolate. Really appreciate it. We will enjoy. The team wishes you a Merry Christmas and Happy New Year. Hopefully in 2019 we will be able to work on some projects together.” “Thank you very much for the kind gift and holiday wishes. We had a great time while we visited your community this year and hope to be back on a project in the near future.”  
“Thanks for the nice Christmas box! I would like to visit your community in the Spring or Fall!”
  “I received the gifts and distributed to my team. I can’t wait to try the local coffee and use the tumbler! Thank you so much for thinking of us!” “I just received an awesome gift of some fine tokens representative of one of my favorite places from the Onward NRV team! I absolutely love the mug and can’t wait to try the coffee. Thank you so much for thinking of me and I hope we can catch up the next time I’m down in the NRV.” The whole Onward NRV team pitched in to create, order, assemble, and send the mailers. It’s great news to hear they are a hit. The mailer campaign supports Goal 1 (Industry) and Goal 3 (Placemaking) of the Onward 2023 five-year strategy. This marketing campaign was made possible by the generous funding awarded to Onward NRV through the Appalachian Power EDGE Grant.  


  Virginia’s New River Valley: Virginia’s New River Valley is an eclectic mix of interconnected small towns that each offer their own unique vibe and appeal. The region provides an abundance of cultural and social offerings due to the presence of three world-class universities, while retaining the charm and benefits of small town living. The NRV is home to a diverse and innovative business community with companies that range from high-tech startups to foreign-based corporations to specialty agribusiness. These organizations benefit from the collaborative spirit of our region and a loyal, highly-skilled, and educated workforce. The scenic beauty of the region also fosters a deep connection to nature, which is deepened by access to outdoor recreation and the preservation of our natural environment. It’s clear why Virginia’s New River Valley is “A Natural Fit.” Onward NRV: Onward NRV is a public/private, regional economic development organization whose mission is to attract and retain world class jobs, investment, and talent in Virginia’s New River Valley. It’s also a movement where leaders from business, government, and higher education work together to promote the economic vitality of the region.
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