VIRGINIA’S NEW RIVER VALLEY – Onward New River Valley is proud to have received an award from the Southern Economic Development Council through its 2022 Communication Awards Competition. The award was presented for Onward’s “NRV Bus Wrap Project,” and won the Special Judges Award for Creativity.
Onward New River Valley developed and worked with partners to install a Blacksburg Transit (BT) bus wrap to promote the communities of Virginia’s New River Valley as well as the careers available in our region. The BT bus system runs through Blacksburg and Christiansburg and serves Virginia Tech students as well as the larger community.
The “Virginia’s New River Valley” branding initiative has been wildly successful and has effectively enhanced the visibility of our region as a great place to live, work and do business.
This project addressed four goals of Onward NRV’s five-year strategy, including working to retain graduates from local colleges, promoting job openings and in-demand careers, promoting the livability story of the region, and cultivating the regional brand for the NRV. The bus wrap design features three taglines, including “Make This Home”, “Find Your Career”, and “Find Your Community”. The inclusion of these three taglines in the project helped market the NRV to Virginia Tech students with the hope that they would consider living and working in the region after graduation.
SEDC gives the Communication Awards each year at its annual conference. Over 20 categories of marketing work submitted by SEDC members are evaluated within four division-size levels. The awards are: BEST OF SHOW, BEST OF CLASS, SUPERIOR, EXCELLENT, MERIT, and SPECIAL JUDGES’ AWARDS. Judging criteria for General Entry Awards include Graphic Appeal, Clarity of Message, Quality of Information, Positioning / Differentiation, and Format.
The Southern Economic Development Council is a non-profit membership organization and the oldest and largest regional economic development association in North America.